Entrepreneurship Capstone
The following learning targets represent the major concepts studied and assessed in this course.
Semester 1
Business Concepts
- Explain the complexity of business operations
- Explain the need for business systems and procedures
- Develop and/or provide product/service
- Explain opportunities for creating added value
- Determine the impact of small business/entrepreneurship on market economies
- Describe the concept of price
Entrepreneurial Skills
- Generate venture ideas
- Describe entrepreneurial planning considerations
- Explain tools used by entrepreneurs for venture planning
- Determine feasibility of ideas
- Assess risks associated with venture
- Describe external resources useful to entrepreneurs during concept development
Finance
- Prepare estimated/projected income statement
- Estimate cash flow needs
- Prepare estimated/projected balance sheet
- Explain the nature of overhead/operating expenses
- Conduct break even analysis
- Use budgets to control operations
Management
- Demonstrate problem solving skills
- Use time management principles
- Delegate responsibility for job tasks
- Participate as a team member
- Use feedback for personal growth
- Set personal goals
Semester 2
Market Research
- Monitor internal records for marketing information
- Determine underlying customer needs/frustration
- Generate product/service ideas
- Determine initial feasibility of product/service ideas
- Plan product/service mix
- Conduct market analysis
Marketing Promotions
- Conduct SWOT analysis
- Develop marketing plan
- Develop promotional plan for a business
- Evaluate effectiveness of advertising
- Establish relationship with client/customer
- Analyze sales reports
Product and Operation Management
- Plan business layout
- Establish operating procedures
- Develop project plans
- Conduct vendor search
- Implement quality improvement techniques
- Maintain inventory of products/supplies
PBL Project
- Develop project plans
- Analyze business processes and procedures
- Evaluate productivity of resources
- Select business location
- Determine customer/client needs
- Convert customer/client objections into selling points