Sports and Entertainment Marketing
The following learning targets represent the major concepts studied and assessed in this course.
Semester 1
Unit 1: What is Sports Marketing and Entertainment?
- Describe the four basic concepts that define marketing.
- Explain the four elements that comprise the marketing mix.
- Define the seven core standards of marketing and finance.
- Define sports marketing and its expanded popularity.
- Explain the value of sports marketing to the economy.
- Explain entertainment marketing
- Describe the evolution of entertainment marketing.
Unit 2: Putting the Customer First
- Explain the central focus of the marketing concept.
- Explain the reasons for increased sports and entertainment options, and associated opportunity costs.
- Explain the importance of understanding buyer behavior when making marketing decisions.
- Describe three means of collecting marketing information for use in decision-making.
- Explain the different strategies for target and mass marketing.
- Describe how businesses use market segmentation to guide business decisions.
- Explain how outstanding customer service relates to the success of a business.
- Describe the principles involved in creating a service culture within a business.
Unit 3: Sports and Entertainment Means Business
- Explain the importance of the profit motive in business.
- Summarize the impact of limited resources on businesses.
- Describe the four categories of economic utility that influence customer satisfaction in a product or service.
- Describe sources of funding and revenue for sports and entertainment businesses.
- Explain how to manage financial resources through record-keeping.
- Identify the different types of risk associated with sports and entertainment businesses.
- Explain the methods a business uses to manage risk.
- Explain how a risk assessment relates to creating a contingency plan.
- Describe how ethics apply to the SEM industry.
- Analyze the impact of ethical and unethical behavior within the SEM industry.
Unit 4: The World Wide World of Sport and Entertainment
- Discuss the impact of international events and international recruiting on sports.
- Explain how money and politics affect sports and entertainment.
- Identify opportunities for growth in sports and entertainment based on global trends.
- Identify the effects of global communications on sports and entertainment.
- Explain the impact of multiculturalism and diversity on sports and entertainment.
- Summarize the impact of women in sports and entertainment.
- Explain the role of travel and tourism in sports and entertainment.
- Discuss the role of resorts and theme parks